It seems like every day, there’s a new social media platform to consider in your marketing plan. It can be overwhelming — determining which ones to use and why. But taking a deeper look at [...]
This week the hashtags #BlizzardOf2015 and @Snowmageddon2015 were trending on Twitter and Google+ and with that came some creative real time marketing from some of the world’s most well known [...]
We’d like to take this opportunity to share with you how some of the folks at Kaizen Platform think about and assess tools and topics relevant in today’s digital marketing space. Perhaps you [...]
Reply all, CC and BCC….some people get it, some don’t. This commercial sums up that panic attack feeling we’ve all had when we accidentally reply to everyone in an email thread. [...]
Last week, we introduced, “7 Things We Want to Give You, Our Audience.†This week, we deliver one of those things, a story which begs the questions: In what contexts do your customers feel [...]
Erik Ford, acting CMO of Kaizen Platform, Inc., San Francisco looks to planning for the new year and considers some of the top emerging industry trends Before our company holiday party, I asked [...]
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(Photo Credit: touch the air by lilynoelle on DeviantArt) We started a meta conversation about how to start conversations with customers, and now here’s more to add. We’ve set seven goals [...]
If there is one takeaway that we can glean from the recent holiday shopping season, it is that mobile devices are influencing customer purchase decisions online and offline. Not only are people [...]
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