Kaizen Receives Additional Funding from Fidelity Growth Partners; GREE Ventures

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Kaizen is excited to announce an additional $4MM of funding from Fidelity Growth Partners and GREE Ventures to fuel expanded growth in the U.S. and internationally.

“We are thrilled to receive continued investment and support to achieve our growth objectives globally. At Kaizen, we truly believe we are transforming the way marketing production and execution is done,” says Erik Ford, COO and acting CMO of Kaizen Platform.

Kaizen will put the additional funding to good use by continuing to refine its recently launched K2 platform, which was designed to address the growing need to connect silos across teams. The K2 platform makes it easy to source, create, and optimize content and media across the user journey.

“When you look at the future of marketing, customer experiences are always on, silos are a thing of the past, and platforms and execution are unified,” explains Ford.

About Kaizen Platform

Kaizen Platform allows brands, agencies, and freelancers to collaborate,
create, and test the best experiences across the digital customer
journey. Kaizen is an enterprise marketing solution that improves online
customer experiences across mobile, social, display, and landingpage
media by combining multi-channel marketing collaboration software with a
cloud of expert designers and copywriters to create optimal experiences
at scale.

Recent strategic hires in the US include Geoff Shenk (DoubleClick/Google, Kenshoo) to lead sales in North America, and Eric Speeth (IAC, Triad Retail Media) to lead Strategy and Operations.

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