News by Numbers: Makin’-a-Plan for 2015 and Checkin’-it-Twice

The Christmas trees are up; the first candles of the Menorah have been lit; it’s nearly time to launch into a new year of what we hope will be a smashing success. What marketing strategies do you have planned to ensure 2015 rocks?

The following numbers have popped up in the news recently, helping to capture important points to consider when planning your 2015 marketing efforts.

109.5. The average number of text messages sent per day, per person between the ages of 18 and 24. There’s so much emphasis on online marketing and social media that it’s easy to forget about reaching your audience via text message. In general, customers are more active and more responsive to text messages than they are to email or social media. Don’t forget to leverage text message reminders, deal alerts, and other text- and SMS-based content in your marketing campaigns.

30. The percentage of mobile traffic in North America projected to be driven by a phablet device by the end of 2015. (A phablet is a smartphone-tablet hybrid, generally with a five-inch or larger screen.) Based on this rather healthy percentage, it would be beneficial to include this segment of phablet-using customers in your marketing plans for 2015. Ensure that your website is optimized appropriately for a good user experience across all devices, including phablets.

1.5. The number of video-enabled devices worldwide, in billions. That’s a heck of a lot of potential opportunities to reach consumers and capture their interest in your video content via apps. Only 24 percent of devices that have access to video content are televisions. This means that 76 percent of devices accessing video content are using some sort of app or specially designed interface to access content. A good bet would be to focus some of your marketing efforts toward this large consumer segment in 2015.

40. The number of characters in a Facebook post that garners 86 percent more engagement than posts with more characters. This demonstrates that shorter really is sweeter (and more likely to catch your audience’s attention). To keep it short and sweet: Use the fewest words possible to convey your message!

2. The percentage of posts that actually reached people via promotional page posts on Facebook earlier in 2014. This number will likely fall further after January 2015, when Facebook stops supporting organic social marketing on its site via news feeds. If you needed convincing to extend beyond the realm of Facebook for your marketing strategy in 2015, this is the news you’ve been waiting for. Best to push your message out to multiple social media channels; and if you’re planning to advertise via Facebook, remember to factor the cost into your budget.

Planning ahead for the new year of marketing and advertising efforts can pay off in a big way if you have the right info at your fingertips. We hope you find this information useful for your own 2015 planning efforts.

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