Erik Ford, acting CMO of Kaizen Platform, Inc., San Francisco, discusses the importance of the customerâ€™s perspective of a brand. The customer journey, in its simplest form, is formulated by a [...]
Contrary to popular belief, teens are using Facebook, are you surprised?
When you first meet someone in a professional context, how do you greet them? With a firm handshake? A smile? A friendly introduction? We all know the importance of in-person first impressions, [...]
Mobile is huge. Itâ€™s where the majority of consumers consume news, engage with social media, watch videos and play games. Based on a few studies it seems that the average person uses around 25 [...]
Messenger Facebook has announced that their Messenger app will now be a standalone platform allowing developers the ability to build on top of the existing application. Facebook also announced [...]
This week Kaizen Platform in Japan celebrated an epic milestone, the 2nd Anniversary of the company! What was once a small core team is now a team of 70 in both Japan and here in the US. We [...]
In our continuing mission to hone in on the most useful content for you, our fellow marketers, we recently asked folks to complete the survey, â€œWhat Content do You Like to Consume?â€ One of [...]
The customer journey is a marketing term used to describe how a consumer interacts with your brand. Interaction starts before someone is even a customer and ideally, ends with them telling [...]